Banner advertising lets you display a visually appealing text and graphics
ad to your customers. The ability to show graphics allows you to
effectively establish your brand.
Tips for choosing a
company to display banner ads
Where will the ads
show up? Are you able to target the ads so that they show up only on
relevant web pages?
Do you pay per
impression, or for a guaranteed number of customers to come to your
Does the company give
you best practice information about creating effective banner ads?
How much does it
cost, and what is the minimum investment?
What data do you get
about which ads were effective?
How frequently will
your banner ad be displayed
What size will the
ads be, and where will they appear on the page?
Are there tools to
help you create banner ads quickly?
Tips for effective banner
visuals across all your banner ads to help build your brand - even if
the customer doesn't click on the ad, they'll remember your logo
Make sure your
company logo or name appears clearly in the ad
Target your ads to
the people most likely to purchase something on your site (e.g. sporting
goods advertisements on sports pages, not cooking pages)
Test your ads with a
small group before committing to a full campaign
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