Email marketing can be a
very effective way of getting high quality return visitors to your site.
There are two types of email marketing:
Targeted mail is especially effective because you're sending email to people
who have expressed an interest in your site, telling them about something
new on the site, and reminding them to come back. That extra traffic
is free to you.
for choosing an email marketing software package or service
Does there software make it easy to manage your email list? Can it
import from your contact management software?
Can you keep track of which customers are interested in which topics
Can you build email campaigns based on demographic information about
your customers (for example, where they live)
Is it possible to personalize the email with the customer's name or
other information from their account?
Do they have HTML templates that let you deliver high quality email with
graphics and text?
Is there software to let you track which email campaigns are most
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